Stretch Up Stand Out
Ear stretching kits, plugs, flesh tunnels and titanium body jewellery. Specialists since 2012.
Not sure? Take the 10-second kit quiz
- 4.9/5 from 10,000+ reviews
- Free UK delivery over £30, £3.49 under
- 14-day returns on sealed items
- Est. 2012 120,000+ customers
Most loved
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Bundle up and save
Plugs, tunnels and essentials, grouped together for less than buying them one by one.

Stretch right the first time
Pain-free ear stretching comes down to small steps and no forcing it. Our dead stretching kits go up around 0.5mm at a time, not 1mm or 2mm. Designed by us, only from Stretch It.
- 1
Wait until it's healed
Give a new lobe piercing at least 4 to 6 months first.
- 2
Pop in the next size
Every plug's labelled, so you never reach for the wrong one.
- 3
Wear it till it's loose
Give it at least 2 months, then move up. Never skip a size. If it's not ready, wait.
Pick your method
Our recommended method. For you if you're starting out or you'd rather not use tools. Wear the next size, no pushing.
For you if you want a tool to ease each size in. Best up to 10mm, and never force one.
For you if you'd like an alternative to tapers. Pinchers also work for septum stretching.
For you at bigger sizes, where the jumps between sizes get larger. Wrap a little tape around your current plug to build it up gradually.
Just landed
The latest plugs, tunnels, ear weights and body jewellery, fresh in.
Stand out your way
Real jewellery on real ears. Tap a photo to shop it.
New look. Not a new bar
Buy one titanium bar. Swap the tops whenever you fancy a change.
Bars £6. Tops from £4. Bars £6. Tops from £4.
Where's it going?
Pick your piercing and we'll show you what fits.
Tap a piercing to see what fits.


“Wouldn't use any other company”
4.9/5
from 10,000+ verified reviews. Read them all

perfect!!
i’ve bought these for ever stage of my stretching journey and will continue to do so until i reach my goal size, they’re super easy to put in and look great!

Most Easiest & Efficient way to stretch.
Started at 18g regular piercing size of my left lobe and got an initial 6g piercing on my right lobe and have safely stretched to 16mm now using these tunnels on both ears, never ever had any issues or discomfort whilst doing so.

Perfect
Perfect for my conch

Great kit!
After previously using a kit from SIBJ to get to 10mm, I knew I had to get this kit to continue from 10.5mm. Individually packaged and labelled and arrived quickly. Excited to continue stretching my ears!

Amazing dead stretching kit
Such an amazing kit, it has made it so much easier to go up In size. 100% recommend.

7mm Surgical steel pair tunnels
came next day, amazing material and slid in perfectly

Love them!!
I love these single flares, they’re such a pleasure to wear, and because they’re not too long it’s easy to hang standard hoops and other earrings through them.

Great!!
I’ve been using these for about 6 months now and they’re great. Helped me size up with no issues

Great hinged ring
Used 6mm hoop in my rook, perfect size, so tiny!

Excellent kit
Love using this kit for my stretching journey. Can’t wait for to get to the above 15 mm to get the new kit.
We stretched slowly too
It started at Mum and Dad's dining room table in 2012. Over 120,000 customers later, ear stretching is still what we do, day in, day out.
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2012
The dining room table
Every order picked and packed at Mum and Dad's.
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2016
First office
Right above a shop. Tiny, but a huge milestone.
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2019
Moving on up
Room to hire our first team members.
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2021
SIBJ HQ
Customer service, product photography, packing your orders and the occasional game of darts.
New here? Start here
Everything we've learned about stretching, for free.
How to stretch your ears: the full guide
Good questions
What's dead stretching?
You wear the next size up once your current jewellery feels loose. No tapers, no forcing it. It's the pain-free way to stretch and the method we build our kits around.
When can I start?
Give a new lobe piercing at least 4 to 6 months first. Most piercers pierce at 1mm (18g) or 1.2mm (16g), and 1.6mm (14g) is the usual first stretch.
How long should I wait between sizes?
Our guide recommends at least 2 months between stretches, and some sizes take longer. Never skip a size. If it doesn't feel ready, wait.
Will my ears go back?
Sometimes, but it's never guaranteed, so treat any stretch as permanent. Our guide covers what makes a difference.
What should I wear in a fresh stretch?
Single flare in a non-porous material: surgical steel, titanium or glass. Save wood, stone, bone and horn for healed lobes.
What if it's not right?
Send sealed items back within 14 days. If something's faulty or wrong, tell us and we'll sort it, even if you've opened it. It's all in The Plug Promise, and your legal rights aren't affected.























































































































































